Cash flow management is termed as the process of tracking in and out of the money in the business that helps the user to analyze and improve the business financials. Accounts receivable, accounts payable, and inventory are the three major parameters that are considered for better cash management. As a result of cash flow management, the business can pay salaries on time and have funds for growth and expansion.
The rising adoption of predictive analytics across industries along with increase in demand for cash flow analysis & forecasting due to rapid business expansion is expected to drive the global cash flow management market growth. Increasing demand for supply chain management and working capital management are also some of the key aspects that are boosting cash flow management. Further, increasing complexity in manual managing, storing & handling of files, and rising incidences of human errors are expected to enhance the cash flow management market growth. Additionally, the business organizations are investing in cloud-based management solutions and advanced technologies for simplifying this complex process which is equally contributing to the cash flow management market growth.
Moreover, the cloud computing solutions help to manage risks, optimize capital & maximize liquidity and offer effective cash flow management along with improvement in the planning and budgeting cycles. This is also fueling the market growth. Furthermore, the emergence of new technologies in software such as artificial intelligence and machine learning helps in better management of cash flow which in turn is expected to offer lucrative opportunities for the cash flow management market growth in the forecast period. However, an upsurge in new financial standards and regulations is expected to hinder the demand for cash flow management market.
The global cash flow management market is segmented based on component, deployment mode, operation type, enterprise size, end-user, and region. Based on the component, the global market is split into service and solution. The deployment mode segment consists of on-premise and cloud. Cash flow management is segmented as small & medium enterprises and large enterprises based on enterprise size. Balance & transaction reporting, receivables, corporate liquidity management, cash flow forecasting, payables, and others are the operation type of cash flow management. The end-user segment comprises banks, non-banking financial corporations, retail, healthcare, Information Technology (IT), commercial enterprises, Information Technology Enabled Services (ITes), and others.
North America is expected to dominate the global cash flow management market and is projected to extend its dominance during the forecast period. Factors such as the emergence of advanced technologies such as AI, ML & data analytics and rising demand for liquidity management are driving the growth of the market in this region. Asia Pacific is expected to hold the second position in the market and is anticipated to account for a significant share over the forecast period. This is attributed to the rising demand for digitization and automation in the field of banking and large enterprises.
Pulse, Caflou, Planguru, Float Cash Flow, Sage Intacct, Cash Analytics, Anaplan, Xero, Intuit Inc., and Dryrun are some of the major players that are operating in the global cash flow management market. In December 2020, Intuit Inc. announced the strategic acquisition of Credit Karma Inc. This acquisition offers new financial platforms to help consumers to make better decisions during the COVID-19 pandemic.
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